The International Auto Show – Still needed?

NAIAS, IAA, Geneva Motor Show, Paris Motor Show, Tokyo Motor Show, LA, Shanghai…

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At this years 2016 North American International Auto Show (NAIAS) I asked myself why car manufacturer still make such a big thing of their new car premieres. Take the picture above. It shows the Porsche 911 Turbo and Turbo S. Both are covered with a white Porsche blanket. Read more

BMW at the 2015 IAA

BMW presents the all-new 7 Series, X1, Mini Clubman, the updated BMW 3 Series and new BMW eDrive models

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Since a few years the BMW Group presents its newest models at the International Automobil Ausstellung (IAA) in Frankfurt in the company’s own exhibit hall. BMW’s product highlights are presented on a two-level showfloor with a total space of more than 12,000 m². Read more